You target human consumers because they are the ones buying your products. We decide on buying something based on the five senses. It means that marketing experts have to consider these five senses while designing and packaging products. In this article, we will discuss how you can trigger human senses to make them taking interest in buying your products.
Using the right combination of colors, shapes, and text on a product packaging makes it visually appealing. A visually appealing product packaging stands out among other products, meaning that it will attract your customers in a much better way. One way of doing so is to do the exact opposite of what your competitors are doing. For instance, if all of your competitors are using vibrant and loud colors in their packaging designs, you may want to create a more minimalist packaging design to make your product stand out more.
Most of the brands and packaging companies do not pay much attention to the olfactory experience of their product packaging. The fact of the matter is that how your product packaging smells can help you retain your customers. For this purpose, you will need to choose high-quality packing materials, and also that you are using the right packing materials that are not only protective and aesthetically pleasing but also appropriately aromatic.
The product packaging you use can be a point of interaction between you and your customers. You may want to use plush suede, pop-ups, or pull-tabs to improve the unboxing experience of your customers. Your potential or existing customers may find such packaging styles worth sharing, and it can help you stand out among your competitors. This way, you will be able to increase the list of loyal customers.
You might not have paid much attention to this aspect, but what sounds your product packaging generates can make or break your sale. You will want to avoid being too noisy with your packaging, but it can be annoying for your customers. You can optimize the sounds of your packaging by using the right types of packaging materials. Using heavier packaging materials will result in a bit deeper sounds, which are much better than the high-pitch noise that thinner packaging materials create. Thicker materials also develop a perception about your product being of higher quality in the minds of your customers.
If you are a food brand, you will want your product packaging to draw a perception of your product’s taste in the minds of your customers. This factor depends on all of the factors mentioned above. The visual appeal of your product packaging and how it feels and smells can play a crucial role in developing a perception of your product’s taste. You certainly do not want anything to go wrong in this scenario.
If you want to make sure that your packaging is perfect from the perspective of all of the factors mentioned above, you may need to discuss your requirements with a packaging consultant. A highly qualified packaging consultant will help you select the right type of packaging materials that will help your product stand out among your competition.